The new KeynotePro.com is the most comprehensive reboot this site has ever seen. We've spent the better part of the last two years planning, re-thinking and evolving nearly every part of the site - and while some portions of the 3.0 site are still being brought online (we'll be addressing those as warranted on the blog as they roll out), we thought we'd take a few to walk you through a virtual tour of what's new or different so you have a better idea of how things have, and will continue to, change at the new site.
Clarity, transparency, and more clarity.
As KeynotePro.com grew, and the themes themselves expanded and evolved to what they are today, the sheer amount of information that needed to be expressed to explain the minutiae of the themes / product editions / supporting information pushed the old format toward utter chaos. The number one goal of the 3.0 build was clarity, and the tangles of information regarding the different product packages on the old site are a great example of how we've approached this concept elsewhere on the site.
While there is no way for us to decomplicate the thick web of product numbers, variations and versions that build our catalog, there was no reason whatsoever to make our customers try to sort through the noise to figure out which specific package for each theme was going to fit their particular needs. Why should you, the customer, need to understand or even know that there are different names for the product tiers when the tiers themselves can be more simply addressed as an abstract of what's contained in them? In other words, if you know you need to put a presentation on your iPod Touch, you shouldn't have to know that we catalog that option as Pro+Mobile: we should. You only need to be able to tell us, in as few steps as possible, exactly what you need with a theme when you're adding it to your cart.
The new product pages on KeynotePro.com do just that. When you're ready to add a theme to your cart, just select what you need with it - add HD or Mobile themes for Keynote or Extended Templates for Pages, for example - and we'll do all the rest, showing you the revised price and details about the package before it's ever added to the cart. That information carries with you through the entire cart/checkout process, so you have a near-constant visual cue alongside every item in your cart reminding you which options you've selected for each item in your order.
It's a simple change for sure, but one we think will go a long way toward making it as easy as possible to get just what you're looking for without having to understand the complexity of our catalog just to find your way - and it sets the tone perfectly for how we approached every other portion of the new KeynotePro.com
Our Customer Support pages and supporting systems have seen vast improvements in the transition to 3.0, and we're still underway with changes that will make it even better. The FAQ system infrastructure has been expanded to make it easier for our crew to add new FAQs to the system, change them as more relevant information becomes available, or get rid of the dead weight when information is no longer timely.
You can see that in play on the FAQs page now, but what you don't see on that page is that the same system is in play over in Your Account, allowing us to add theme-specific FAQs or bulletins to the system that can be displayed when you're on a particular themes' page in the Theme Library. There are only a few theme-specific FAQs in the system at the moment, but that should be expanding greatly over the coming weeks - if you have a question about a particular theme, just sign in to Your Account, click on a theme, and have a look to see if there are any new FAQs in the system.
Speaking of Your Account, we've made significant changes to almost every aspect of this part of the site. Under the hood, we've undergone a complete architectural change that enabled massive improvements to the speed and reliability of basic operations (can you say 2000%+ improvement on processor load in some cases? because I sure can - with a smile), which enabled us to open the section up a bit more and address some key functionality you've been asking for the past few years like easy Account Preferences management.
One of the biggest changes here, though, is how we've addressed access to your available downloads. For those of you who've been with us for a long time, the downloads page on the old site could be another information tangle of epic proportions - with multiple generations of a theme family or multiple versions all thrown into a long and winding list for you to make sense of. Clarity is the order of the day, so we split things up a bit in the new Theme Library. Current, for-sale themes are listed by icon in your Theme Library - clicking on one of those will take you to a complete Library page on the theme, including the most current downloads, point updates and FAQs. The back-catalog is all tucked away in your Archival Downloads - they're still available for download if you ever need to pull an old version, but they're no longer going to get in your way when you're pulling the latest + greatest. If one of your favorites isn't showing up by icon in your Theme Library, you know right away that you're not on the most current version - jump to the updated Version Upgrades page to see what's available whenever you want to get a theme current.
There are many more changes in place all over the site, but that should get you up to speed on the biggest changes so far and our thinking behind this new generation of KeynotePro.com There's at least one more new feature we'll be rolling in this week that should make most (if not all) of you quite happy - stay tuned to the blog and we'll post a note just as soon as we're ready to make it all public.
More soon, and hope you're enjoying the changes thusfar :)